Before Apple introduced us to the Iphone, we had a poor selection of mobile phones (and that’s an understatement). The slim choices we did have can be classified into three categories: the clamshell simple phone aka “the starter phone”, a smartphone that wasn’t so smart, and of course the “media” phones. These were the types of pathetic choices we had in the pre-Iphone era. But once Jobs decided to drop the ball and introduce us to his newest secret project, the web was abuzz about the possibilities of this new wonderphone.
Iphone arrives
The Iphone debuted in the US on June 27, 2007. This day would go down in history as the day the mobile phone market changed. From this day on, competitors couldn’t get by with rehashes of the previous year’s model. No, they had to pretty up their offerings and add more functionality to even stay relevant in the post-Iphone era. There was no more room for slackers and the competition was feeling the heat.
Clone wars
Apple’s instant success had competitors fearing the worse. So they did what all desperate and failing companies do: follow the leader. Nowadays, every phone looks like a wannabe Iphone. The only part they haven’t nailed yet is how to fit so much funtionality in such a slim and sexy device. They have tried: Sprint (Samsung Instinct), Verizon (LG Dare), & T-Mobile (G1 Phone). Admittedly, the competitors are getting close to Iphone’s level of form and function. Verizon Wireless recently introduced the Blackberry Storm, an elegant multi-touch screen Blackberrry with all the trimmings. Yes, it even has an accelerometer (you know when you turn the phone sideways it tilts the picture on screen). The G1 by Google carried by T-Mobile also poses major implications with Google’s mobile OS debut known simply as “Android”. Yet, with all these new offerings, Apple still hasn’t been dethroned. For now, it looks like the crown is still safe
Still The Leader
Even with a flurry of copycats, the Iphone has managed to keep it’s popularity and dominance as the hottest phone around. Check the numbers, this baby has sold millions of units. It doesn’t look like it’s stopping anytime soon either. Apple’s continuously improving the already robust phone. They recently introduced the 3G Iphone (and dropped the price to $199 for the 8GB model and $299 for the 16GB) to stay competitive in a market they have conquered ever since they entered it. The consumers now have a multitude of options thanks to Apple’s brave foray into an industry they had never set foot in. Steve Jobs can rest assured that the efforts of his (once tiny) Cupertino-based company have guaranteed his place in history as a brilliant innovator with a bold vision: the Iphone. The phone that changed the game.






